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What is Microsoft Advertising (Bing Ads)?

In this article, we will present some data about Microsoft's search engine and introduce another paid media platform option: Microsoft Advertising, formerly known as Bing Ads.

Criteo Ads, what is it?

In this article, we'll tell you a bit more about Criteo and what the initial process is like to get a Criteo Ads account on...

How to set up payment methods on Twitter Ads

Introduction In this article, we'll take a step-by-step look at how to set up the payment method in Twitter Ads. Unlike some sponsored link platforms,...

What is Twitter Ads?

Introduction Twitter is one of the most popular social platforms in the world, with an extremely diverse audience. As well as being very dynamic, thousands of tweets...

How to configure bid adjustment in Pareto.io

Step-by-step tutorial on how to connect your campaigns to Pareto Bid Manager What is Pareto Bid Manager? Bid Manager is the...

How do I install Google Tag Manager (GTM) on the Xtech platform? 

First of all, what is GTM? In this tutorial, we'll show you step by step how to install GTM (Google Tag Manager)...

How to Integrate and Connect Accounts in Pareto Ads

To be able to use all the automations, see reports and suggestions for optimizations, you need to give Pareto.io access to your Google, Facebook and...

How to give Pareto access on Twitter

Twitter Ads account In this article, we're going to show you how to unlock Pareto access on the Twitter Ads platform. This way, we'll be able to...

How to include user access in Waze Ads

The purpose of this tutorial is to explain how to add user access to Waze Ads. This will allow you to create and manage...

How to unlock access to Pareto on LinkedIn

Access to LinkedIn This short tutorial aims to explain how to add Pareto access to your company's LinkedIn account...

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